Stephen S. Wu-- SL: Legal Writer, swu@ckwlaw.com, (650) 917-8045, 166 Main Street, Los Altos, CA 94022

Avatar Film Highlights Promise of 3D Technology

The conversation in this blog has been about the promise of the 3D Internet and the legal issues surrounding it. With virtual worlds and MMOGs, we have enjoyed seeing 3D spaces on our 2D computer monitors. (So far, no one has tried to push the use of the 3D glasses as a standard part of a 3D Internet offering.) But with the critical acclaim of the movie Avatar, which people can view in 3D using polarized glasses, it is clear that people like 3D and will want it at home for their entertainment systems. And once 3D screens can let us see 3D worlds in 3D, the natural next step is for virtual worlds and video games to use 3D technology to see 3D spaces. It’s coming.
I have been reading a number of articles concerning the Avatar movie’s pioneering use of 3D technology, including:

Although the industry faces barriers, such as the bad economy, and the fact that all of us just recently bought HD TVs, the industry wants to start filming sports events in 3D and hopes that 3D will take off, just as HD has. Perhaps 3D is something that will come in a few years, but the transition is inevitable.

These new developments in 3D technology will make virtual worlds more immersive and interesting, and bring more people onto the grid. More people will find a reason to join virtual worlds. And more business and entertainment will take place in virtual worlds.

Of course, legal issues will continue to arise. We will have to think of copyright infringement analyses in 3D, instead of 2D. We may be viewing three dimensional trademarked logos for 3D virtual goods. And trade dress may take on a whole new meaning with regard to virtual products.

3D viewing of 3D virtual worlds. It makes a lot of sense.
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